Rainbow Streak

Improving an old win streak feature that focuses on User Experience:

Our Hypothesis:

A lot of our players are confused about our older Win Streak feature named 'Rainbow Road'. Our goal was to revamp an older feature, by reusing a lot of the same game mechanics, but making it more user focused. We were going to achieve this by making the overall visuals more explicit, and for the players to better understand what they get as an effect of the win streak. As a result, our assumption was that they would be more likely to actively pursue the highest streak and it would improve the loss aversion in case they're at risk of losing a tier.

Expected Key Outcomes :

Increased spend/gameround

Improved retention

Improved return rate